Think of it as caring about the people in your business!
We call it nurture because you are taking care of the people who matter to your business, such as your prospects, customers, and the people who can/do refer business to you. You educate them, share things, and build a closer relationship with them. You nurture them as you would your family/friends.
When you reach out in this way, the nurturing happens consistently and automatically aiding you in the building of stronger relationships.
Nurture marketing is the easiest, the least expensive and some say the most powerful source of marketing a small business can do.
If you nurture your customer/clientele right, you will grow your business even if you do not do any other type of marketing. Moreover, if you do other types of marketing, nurture provides a foundation upon which you can build on.
You may ask how I can do all that.
Some think of CRM (customer relationship marketing) as Nurture Marketing, actually, Nurture Marketing is the process of regularly sending people information about your business that:
• Educates them about your products and services,
• Establishes your credibility,
• Proactively answers questions prospects commonly ask,
• Makes them feel good about your business, and
• In return gets them to buy your product/services.
Jim Cecil of http://www.nurturemarketing.com had an idea. When Microsoft needed his help to garner more prospects and yield more sales, Jim decided that the one-off punch to boost numbers overnight was not good enough. He wanted more for his client. He wanted to redefine the way we think about marketing.
Jim’s approach centered on a simple philosophy: like any good relationship, customers want your loyalty and respect. They want to know you are looking out for them, listening to them, and tailoring your products and services to quench their needs.
Sounds ambitious, I know.
This is the first in a series of post I will be writing, about Nurture Marketing.
In future post, I will show you how nurture marketing will help your business growth: assist you in gaining word of mouth referrals, along with the ability to increase your sales.
Please subscribe to this series of post.
Comments are welcomed and encouraged.